— The Design Lab
Concepts, studies, explorations.
Not everything the studio designs gets built. This is the record of the thinking — concept work, competition entries, and design studies exploring what architectural LED can do across automotive, retail, hospitality, corporate and architecture.
— Why the Lab exists
Some of the best design work never leaves the studio. The Lab is where Pixals publishes the ideas — the concepts pitched, the studies drawn, the environments imagined. Buildings we’d design if we were asked. Rooms we already have.
Volume is the signal. Every entry is a room, a brand, a problem thought through. If your project sits inside one of these categories, you already know how the studio thinks about it.
— Selected concepts · a working record
Automotive series
Ferrari Beverly Hills.
Architectural LED environment for a flagship in Beverly Hills.
Maserati Santa Monica.
Coastal flagship environment calibrated to Trident heritage and Pacific light.
West Coast Exotic.
Multi-marque showroom as programmable gallery — a scene per car.
Audi Santa Monica.
Coastal flagship — architectural LED integrated into the room, not mounted onto it.
Porsche DTLA.
Fitting room concept — a private, cinematic configuration environment for the client and the car.
Ferrari — Configuration Room.
A private, cinematic configuration environment for the client and the car being built.
Fashion flagship
Hospitality concepts
Immersive environments
Stadium & broadcast
Mercedes-Benz Stadium.
Futuristic redesign study — the venue as a single continuous canvas, calibrated for broadcast fidelity and stadium reach.
LED flooring
Private residence
Lake Heckaman.
Private residence — an architectural LED environment scoped as part of the room, not an object added to it.
Have a project in mind?
The Lab is where design thinking lives. The studio still delivers — concept, hardware, content, install.