Privacy policy.
Pixals (a trading name of DLuxe Group LLC) respects your privacy. This policy explains what personal information we collect when you visit pixals.net, fill in a form, or otherwise engage with us — how we use it, who we share it with, where it's stored, and the rights you have.
This policy is written to comply with the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), the EU General Data Protection Regulation (GDPR) and the UK GDPR, plus other applicable U.S. state privacy laws.
1. Who we are
Pixals is a luxury Micro LED installation and rental studio operating from Los Angeles. Our parent company and data controller is DLuxe Group LLC, registered in the United States.
For any privacy question, data request or complaint, write to hello@pixals.net with "Privacy" in the subject line. We respond within 30 days (15 days for CCPA verifiable requests).
2. What we collect
We collect the following categories of personal information:
- Identifiers — name, email address, phone number, company, role/title.
- Project information — venue, project type, budget range, timeline, dates, screen specs, viewing distance, and any brief you choose to share via our contact, rentals or residential forms.
- Email correspondence — the contents of any message you send to hello@pixals.net or any other Pixals address.
- Booking information — if you schedule a consultation via Calendly, your name, email, time zone and any booking notes.
- Internet activity — pages visited, time on page, referrer, approximate geographic region (city level), device type, browser and operating system. Captured via Google Analytics 4, Google Tag Manager and Microsoft Clarity.
- Advertising identifiers — if you arrive via a Google Ads campaign, we capture and store your Google Click Identifier (GCLID) and UTM parameters in a first-party cookie for up to 90 days, so we can attribute the click to a conversion.
- Inferences — we may infer your interest in residential, corporate, retail, rental or showroom services based on the pages you visit and the form you fill in.
We do not collect sensitive personal information (race, religion, sexual orientation, health data, immigration status, precise geolocation, biometrics, financial account credentials). We do not process such data.
3. How we use it
- To respond to your enquiry, prepare a quote, treatment or proposal, and deliver any project you commission.
- To improve the site, our work, and how we communicate — using aggregated analytics, never individual profiles.
- To measure the performance of marketing campaigns, including paid advertising on Google Ads and (where relevant) Meta/LinkedIn.
- To send occasional service-related updates (project updates, invoice reminders) and, only if you've explicitly opted in, marketing emails. Every marketing email includes an unsubscribe link.
- To comply with legal obligations including tax, accounting and dispute resolution.
Under GDPR, our legal bases for processing are: contract (responding to your enquiry and delivering a project), legitimate interest (improving the site and measuring marketing), consent (analytics, advertising cookies, marketing email) and legal obligation (tax and record-keeping).
4. Cookies and tracking
Cookies are small text files stored on your device. Pixals uses three categories of cookie. When you first visit the site you'll see a cookie banner allowing you to accept all, decline non-essential, or customise your preferences.
| Category | Purpose | Required |
|---|---|---|
| Essential | Site security, session continuity, your cookie consent choices. Cannot be disabled. | Yes |
| Analytics | Google Analytics 4, Microsoft Clarity, Google Tag Manager. Aggregate page-view and interaction data, anonymised where possible. | No — opt-in |
| Advertising | Google Ads conversion tracking (GCLID), UTM attribution. Used to measure paid-campaign performance and attribute conversions. | No — opt-in |
If you decline analytics and advertising cookies, the site still works fully. You can change your preferences at any time by clearing your cookies and reloading the page, or by emailing us.
5. Third-party processors
We share limited data with the following service providers, each bound by their own privacy policies and data-processing agreements:
| Service | What it does | Data shared |
|---|---|---|
| Google Analytics 4 / GTM | Aggregate site analytics | Pseudonymised page-view data, device type, region |
| Microsoft Clarity | Session-level UX analytics | Anonymised interaction recordings, heatmaps |
| Google Ads | Conversion attribution for paid campaigns | GCLID + page-visit confirmation |
| FormSubmit | Form-to-email delivery | Form submission contents |
| Calendly | Consultation scheduling | Name, email, time zone, booking notes |
| Hosting + email infrastructure | Site delivery + correspondence | Page requests, email contents |
We do not sell, rent or trade your personal information. We do not share it with data brokers, list-rental services or advertisers (other than aggregate conversion signals to Google Ads).
6. Who we share with
Beyond the processors above, we only share personal information when:
- You explicitly ask us to (for example, sharing your brief with a partner architect or installer).
- It's required by law, court order, or to protect our legal rights.
- The business is sold or restructured — in which case any successor entity inherits this privacy policy and must honour your rights.
7. How long we keep it
- Form submissions and email correspondence — retained for seven years from last contact (consistent with U.S. business-record requirements).
- Project files and contracts — retained for ten years from project completion.
- Analytics data — retained per Google Analytics 4 default (14 months) and Microsoft Clarity default (1 year), then automatically deleted.
- Advertising cookies (GCLID, UTM) — 90 days from your last visit.
You can request earlier deletion at any time (see Your Rights).
8. Your rights
For all visitors
You can ask us to:
- Access — receive a copy of the personal information we hold about you.
- Correct — update inaccurate or incomplete information.
- Delete — have your information erased (subject to legal record-keeping exceptions).
- Opt out of marketing communications via the unsubscribe link in any email or by writing to us.
Write to hello@pixals.net with "Privacy Request" in the subject line. We respond within 30 days.
If you're in California (CCPA & CPRA)
In addition to the above, you have the right to:
- Know what personal information we collect, the sources, the purposes and the categories of third parties we share it with.
- Request deletion (we'll process within 45 days).
- Correct inaccurate information.
- Opt out of the sale or sharing of personal information (we don't sell; we share advertising signals only with your consent — see Section 9).
- Limit use of sensitive personal information (we don't collect any).
- Non-discrimination — we won't charge you differently or provide a different level of service for exercising these rights.
If you're in the EU, UK, EEA or Switzerland (GDPR / UK GDPR)
In addition to the above, you have the right to:
- Portability — receive your information in a machine-readable format.
- Restriction — ask us to pause processing pending a query.
- Object to processing based on legitimate interest.
- Withdraw consent at any time for cookies or marketing email.
- Lodge a complaint with your local data protection authority (in the UK, the ICO at ico.org.uk).
9. Do not sell or share my information
Pixals does not sell personal information for monetary consideration. We do share limited advertising identifiers (GCLID, UTM parameters and aggregate conversion signals) with Google Ads to measure campaign performance — but only when you have accepted advertising cookies via our cookie banner.
To opt out of all advertising-cookie sharing, set your cookie banner preference to decline advertising cookies, or email hello@pixals.net with "Do Not Sell or Share" in the subject line. We'll honour the request within 15 days.
10. International data transfers
Pixals is based in the United States. Personal information collected via our forms and analytics is stored on U.S. servers and may be processed by our service providers in the U.S. and other jurisdictions.
For visitors in the EU, UK, EEA or Switzerland, we rely on the European Commission's Standard Contractual Clauses and the EU-U.S. Data Privacy Framework where applicable to ensure your data receives adequate protection.
11. Children's privacy
Pixals's services are not directed to anyone under the age of 18. We do not knowingly collect personal information from children under 16 (or under 13 in the U.S., per COPPA). If you believe a child has provided us with personal information, please email us and we'll delete it.
12. Security
We use industry-standard technical and organisational measures to protect your information — including HTTPS encryption, access controls, encrypted backups and reputable third-party providers. No system is perfectly secure, but we treat security as a board-level priority.
If we discover a data breach affecting your personal information, we'll notify you and the relevant authorities within 72 hours, as required by GDPR.
13. Changes to this policy
If we update this policy, the "Last updated" date at the top will change. For material changes we'll also display a notice on the site for 30 days and, where required by law, notify affected users by email.
14. Contact
Pixals · a trading name of DLuxe Group LLC
Los Angeles, California, United States
Email: hello@pixals.net · Phone: +1 (213) 331-4167
For privacy requests specifically, include "Privacy" in the subject line. We acknowledge receipt within 5 business days and respond fully within 30 days (15 days for verifiable CCPA requests).