A proposed Micro LED installation programme across the main showroom wall, delivery bay, and VIP lounge — engineered to bring the marque's heritage and forward velocity into the architecture itself.
Ferrari Beverly Hills sits at the intersection of California car culture and the most discerning automotive clientele in the world. The current showroom is exceptional — but it competes with every other flagship at street level, and it does not yet perform the brand the way the architecture deserves.
This proposal outlines a coordinated Micro LED programme designed by Pixals to be installed across three zones: the main showroom feature wall, the delivery experience bay, and the VIP private lounge. Together they transform the space from retail environment into theatre — a place clients come to feel the marque, not just to view it.
Every panel specified in this document is from the Pixals AURA system — our next-generation Micro LED engineered for residential and luxury commercial spaces. Ultra-thin, exceptionally bright, energy-efficient, and quiet enough to disappear into the architecture.
Content is included. Curated motion environments aligned with Ferrari's visual identity, plus a private CMS for your team to push new releases, event content, and seasonal brand campaigns on-demand. Service contract and on-call calibration through year three.
The intent is not to add screens to a showroom. The intent is to make the space itself responsive — to let the wall behind the car carry the same weight as the car in front of it.
The main wall is a continuous 24-foot Micro LED canvas, calibrated to a colour reference matched against Rosso Corsa. The delivery bay wraps clients in custom-generated motion keyed to the build sheet of their vehicle. The VIP lounge uses a slower, more cinematic register — content designed to be felt, not watched.
Three modes of attention. The system operates in three distinct registers depending on time of day and use: Ambient for browsing hours, Theatre for delivery experiences and events, and Pause after-hours — a low-glow mode that respects the showroom architecture when the sales floor is closed.
All transitions are silent, automated, and managed through a single client dashboard.
Continuous 24ft × 9ft Micro LED wall positioned as the backdrop to the primary display vehicle. Custom curved aluminium trim integrated into existing architecture.
U-shaped immersive enclosure designed for the new-vehicle delivery moment. Three-wall configuration with synchronised content keyed to each client's build.
Single floor-to-ceiling Micro LED installation calibrated for ambient cinematic content. Lower brightness register, slow-motion archive footage and brand films.
Production-grade architectural renders, including animated walkthroughs and material studies, will be delivered within 14 days of contract signature.
Weeks 1 – 3
Weeks 3 – 9
Weeks 10 – 12
Week 13
Acceptance triggers Phase 01. We'll send a kickoff calendar invite within 24 hours of signed acceptance and a 25% deposit invoice.