01 / Concept
Walk the space.
We come on site — or to the model. We understand the architecture, the audience, and the story the room is meant to tell. Then we sketch the dream before anyone talks specs.
— The shape of a Pixals engagement
Most LED firms stop when the panels are mounted. Pixals begins there. We design the architectural integration, manufacture the AURA panel in-house, install and calibrate the system, and then build the motion graphics and visual environments that live on it. One studio, one accountable thread, from first sketch to opening night — and every night after.
It's the part most LED conversations skip: a screen is only as good as what runs on it. We've been making content for the world's most considered brands for nearly two decades. The hardware came later.
— The arc
Concept to opening night, and after.
Four phases. Same arc, every project. We don't hand over a manual and disappear — we stay until the room is performing the way it was supposed to.
02 / Design
Engineer the integration.
Panel layout, signal path, mounting, joinery, content direction. Renders, drawings, finish samples. The system is designed for the team that will run it, not the spec sheet that approves it.
03 / Build
Manufacture and install.
AURA panels built in-house. Installed, calibrated and commissioned on site. We coordinate with your architects, contractors, AV team. We stay until the first frame plays clean.
04 / Live
Make it move.
Custom motion content, curated art libraries, seasonal refreshes, content subscriptions. The room evolves. We're the team on the other end of the call when it needs to.
— Three disciplines
Hardware. Motion. Story.
Three disciplines run through every phase. Most LED firms have one. We bring all three to the same table.
01 — The Hardware
Architectural Micro LED, built in-house.
AURA — our next-generation panel system. Designed to disappear into architecture, not impose on it.
We design and manufacture our own architectural Micro LED panels from Los Angeles and London. Sub-millimetre 0.93 mm pixel pitch in a 29.5 mm cabinet. Cold-touch surface. Non-reflective matte black. Flush-mount integration into walls, joinery and custom architectural builds.
We control the chain from silicon to install — which means the spec, the integration, and the accountability all live with one team.
- AURA panel system · sub-millimetre pitch
- Architectural integration · flush, joinery, custom
- Indoor · outdoor · transparent · curved
- Control system design + commissioning
- Smart-home integration · Control4, Savant, Crestron
02 — The Motion
Twenty years of motion graphics, applied to a wall.
A screen is a canvas. We've been designing for canvases since long before we built our own.
Pixals' founding studio is FACTORY311, started in Soho, London in 2007. Two decades of motion design and visual storytelling for Arsenal Football Club, Manchester United, Red Bull, RCA Records, Sony Music, Vanity Fair, Harper's Bazaar, Elle, Cosmopolitan and many more.
That craft is now our differentiator. Most LED firms hand off a blank panel and leave you to find a content team. Pixals comes from the content side. We make the films, the motion, the visual environments — tuned to the surface they run on.
- Custom motion content · brand and bespoke
- Curated digital art libraries · refreshed monthly
- Hyper-real visuals · depth, parallax, volumetric light
- Seasonal content programmes
- Live data · ambient · cinematic loops
03 — The Story
Conceptual environments, not displays.
The panel is the medium. The environment is the work.
The most interesting Pixals projects are the ones where the screen disappears as an object and the room becomes something else. A storefront that breathes. A lobby that holds a city. A wall that quietly changes with the weather outside.
These are the briefs we like best. An idea first, hardware second. We work with architects, interior designers and creative directors to make the panel a tool of the space, not a thing imposed on it.
- Conceptual development · with your design team
- Architectural integration drawings + renders
- Virtual production · volumes · backdrops
- Brand activations · pop-ups · events
- Artist collaborations · commissions
We've been designing for screens before they were ours to build.
That's the part of Pixals that surprises most clients. The studio began as a motion design house in Soho — nearly two decades of campaigns, editorials, music videos, sport identities and brand films for some of the most considered names in the world.
The hardware came later, when we kept running into the same problem: the displays we were designing content for couldn't deliver what we were drawing. So we built our own. AURA is the answer we developed for our own briefs, and now build for everyone else's.
It means every Pixals install comes with a content team that has been doing this work longer than most LED companies have existed. A small, considered — and slightly unusual — way to come at this category.
If your space needs more than a screen.
We don't take every project. If you're working on something where the room, the brand and the moment all matter — we'd like to hear about it.