Where the screen becomes the canvas.

Photoreal CGI rooms, landscapes, abstract environments — rendered for the exact ratio and pixel pitch of your AURA install. Depth, parallax, volumetric light, scale falloff. Designed using tools like Cinema 4D, Blender, Unreal Engine and Houdini, finished in a colour pipeline that respects the panel.

For storefronts: visuals that appear to extend metres into the space. For residences: living art that breathes with the room. For brand environments: configurable worlds that shift with the campaign.

We work with the leading generative tools — Runway, Pika, Sora, Stable Diffusion, ComfyUI — to produce content that moves, morphs and adapts. Trained on your brand language, your art direction, your colour world. Refined frame-by-frame in a creative-led workflow, not a stock-prompt one.

The result is content that feels new every time someone walks past it. Architecturally appropriate, emotionally specific, and crucially — yours, not a library asset.

The kind of work FACTORY311 has been delivering for nearly twenty years — campaigns and visual identities for Arsenal Football Club, Manchester United, Red Bull, RCA Records, Sony Music, Vanity Fair, Harper's Bazaar, Elle, Cosmopolitan, JD Sports — now tuned to architectural Micro LED.

Brand films, product reveals, fashion editorials, event activations. Built in 8K or higher, mastered for the panel, delivered as part of the install.

For residences and flagships, the wall is on for years — content has to evolve with it. The Studio offers monthly or quarterly content programmes: curated digital art libraries, seasonal commissions, artist collaborations and bespoke pieces tied to occasions.

Delivered remotely. Calibrated to the install. Managed from one team.