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LED for Fashion Shows
in Los Angeles.

A runway is a single take, lit and shot from a dozen angles, with editorial filing in real time. The wall behind it doesn't get a second pass. Pixals plans for that.

Request a Show Treatment +1 (213) 331-4167
— The brief

Editorial. Live audience. Social cut. Three shutter speeds.

We've supplied LED for resort presentations in Beverly Hills, capsule launches at Vibiana, designer showrooms during LA Fashion Week, and street-cast presentations at Bergamot. The brief is consistent: the wall has to read on the editorial shoot, on the live audience, and on the social cut — usually at three different shutter speeds.

Editorial filing windows on a fashion show run tighter than most production teams account for. The stylists, the photographers, the casting team and the brand's PR lead each need a different version of the same look book out before midnight. We sync the wall's colour temperature to the editorial deck before the dress rehearsal — not during it — so the social cut and the print spread come out of the same colour space.

— Our fashion-show stack

P1.5 / P2.6. Floor LED. On-site colourist.

P1.5 or P2.6 backdrop walls calibrated for editorial colour grading. Floor LED for runway extensions and step-and-repeat photographers. Architectural LED for showroom and presentation spaces. Generative content design synced to the lighting cue stack. On-site colourist for live grading during walk-through and dress.
— What we never do

Off-rack content. Bezel front row.

Off-rack content. Static logo loops. Bezels visible in the front row. Calibration that drifts between rehearsal and showtime.
— Who hires us

Houses. Stylists. PR teams.

Fashion houses and resort presentations. Independent stylists and capsule launches. PR teams managing LA Fashion Week presentations. Casting directors briefing street-cast capsules. Editorial productions needing a wall that holds calibration through the third hour.
— Composite case studies (illustrative)

What the work looks like.

Case 01

The Vibiana Runway, Resort.

A 60-ft runway with a 16x10 P1.5 backdrop wall and a floor-LED apron. Generative content keyed to the cue track, with one designer-led colour change at look 14. The editorial team filed by 11:42pm.
Composite case study — to be replaced with real credit
Case 02

The Bergamot Presentation, Street-Cast Capsule.

Three 8x5 satellite walls in the Station's outdoor courtyard, daylight-graded P2.6, with the content brief built around the casting director's mood deck.
Composite case study — to be replaced with real credit
Case 03

The Hollywood Showroom, Designer Capsule.

A 12x6 architectural backdrop installed into a Hollywood Boulevard showroom for a private buyer event, finished flush to the wall so it read as part of the architecture.
Composite case study — to be replaced with real credit

A capsule. A resort. A fashion-week brief.

Send the date and the deck. We'll come back with a treatment in 24 hours.

Request a Treatment hello@pixals.net
— Locations
— Related use cases
— Core