Owned stack vs dry-hire.
Straight answer
A traditional rental house dry-hires panels — it rents out gear and often sub-contracts the crew, content and install. Pixals owns its Micro LED hardware (AURA), runs its own crews, and provides creative direction and content end to end. The practical difference is accountability and finish: one team owns the result, rather than a chain of suppliers pointing at each other.
Two different models.
| Factor | Pixals | Traditional rental house |
|---|---|---|
| Hardware | Owned — AURA Micro LED | Dry-hired / sourced per job |
| Crew | In-house | Often sub-contracted |
| Content & grade | Created & graded in-house | Usually your problem |
| Accountability | One team owns the result | Split across suppliers |
| Finish on camera | Calibrated, seamless | Variable by what was sourced |
| Pricing model | No markup on rented-in gear | Markup on sub-hired gear & labour |
The AURA system.
Content, not just panels.
One accountable team.
Pixals vs rental houses — FAQ.
What is the difference between Pixals and a traditional LED rental house?
A traditional LED rental house dry-hires panels — it rents out gear and often sub-contracts the crew, content and install. Pixals owns its Micro LED hardware (the AURA system), runs its own crews, and provides creative direction and content end to end. The practical difference is accountability and finish: one team owns the result rather than a chain of suppliers.
Why does owning the hardware matter?
Owning the hardware means the same calibrated, finished panels every time, no markup on rented-in gear, and a single party responsible if anything goes wrong. Dry-hire houses depend on whatever stock they can source for the date, which makes quality and consistency harder to guarantee.
Is Pixals more expensive than a rental house?
Not necessarily. Because we own our hardware and crews rather than marking up sub-contracted gear and labour, the all-in cost is often comparable — and you get creative, content and install from one accountable team instead of paying several middlemen. The value difference shows up most on camera and in the finish.
Stop renting panels. Start commissioning environments.
A quote in 24 hours. A treatment in 48.