Common questions.

Pixel pitch is the distance — measured in millimetres — between the centre of one LED cluster and the next. It describes the density of pixels on the wall, and it's the single most important spec for matching an LED installation to the room it lives in.

A smaller pixel pitch means less empty space between LEDs, more pixels per square metre, and a sharper image at close range. A 0.9 mm wall reads as a single uninterrupted surface from arm's length. A 4 mm wall holds together from across a courtyard.

The rule is simple: the closer the viewer, the finer the pitch needs to be. Get this relationship wrong and you either pay for resolution no one can see, or you install a wall that pixelates when anyone walks up to it.

Three industry methods, each with a different purpose:

1. The 10x Rule — quick estimate. Pixel pitch × 10 = approximate viewing distance in feet. A 2 mm wall sits comfortably from about 20 ft back. Fast for napkin-math. Loose at the edges.

2. Visual Acuity Distance — the precise calculation, sometimes called “retina distance.” Pixel pitch × 3438 = distance in millimetres at which a 20/20 viewer can no longer discern individual pixels. This is the cleanest engineering benchmark. A 1.5 mm wall hits visual acuity at 5.16 m (16 ft 11 in).

3. Average Comfortable Viewing Distance — the practical sweet spot. Typically about half the visual acuity distance — close enough to feel immersed, far enough that the image stays clean. This is where most rooms are calibrated.

The reference table below maps all three relationships for the pitches Pixals supplies. Find your viewing distance, read across, and you've got the right pitch.

While it might initially seem obvious to always choose the highest potential resolution available — which often means opting for a lower pixel pitch — for certain specific applications, this approach can sometimes be considered an overinvestment. There may not be a genuine necessity to overpay for a lower pixel pitch when the current resolution meets your requirements.

Additionally, the aspect ratio plays a significant role in the overall effectiveness of the display. Most content is traditionally formatted for a 16:9 ratio, and it is essential that your wall configuration aligns seamlessly with your company's overarching content strategy. Ultimately, you may find that you do not need to overpay for increased resolution if your current setup adequately supports your visual goals.

The two things to consider: pixel pitch + minimum viewing distance. The reference table above maps that relationship — match your room's typical viewing distance to the pitch column and you'll find the optimal spec.

The greater the number of pixels, the greater the potential cost associated with your installation. If you are considering an outdoor video wall where viewers will primarily be more than 10 feet away from the screen, a less expensive, lower pixel count is generally quite sufficient and can still provide a satisfactory visual experience.

Alternatively, a video wall installed in a conference room would need a greater pixel count because your viewers will be much closer to the display, necessitating a sharper image for optimal clarity.

Choosing the right LED wall and determining the appropriate pixel pitch doesn't have to be a daunting challenge. Contact our team to walk through your specific space and use case. LED wall costs have been falling dramatically in recent years — with the right partner you can deliver a category-defining install without breaking your budget.

To rent for a single event, anywhere from a few thousand dollars up to five figures for large or multi-day installs. To own a permanent Micro LED wall, residential and architectural builds start around $25,000 and scale from there. Five factors drive the number: physical size, pixel pitch, indoor vs outdoor, content & control, and install complexity.

Renting — a day-rate plus delivery, install and crew, with no capital outlay. Owning only becomes cheaper than renting once you're running roughly six or more events a year on the same wall.

Micro LED uses a finer pixel pitch and higher-grade components, so it stays sharp up close and reads as a seamless surface rather than a screen. That precision commands a premium — worth it for residential, retail and on-camera work, and overkill for long-throw outdoor signage.

Rent if you run fewer than about six events a year, need different sizes for different jobs, or want zero maintenance. Buy if you have a fixed location, run frequent or permanent displays, or want the wall available every day. The rough break-even is six comparable events a year.

As a rule of thumb, once you're running roughly six or more comparable events per year on the same wall. Below that, rental day-rates win because you avoid capital outlay, storage, maintenance and obsolescence.

Storage, transport, spare panels, recalibration, content management and eventual technology refresh. A good supplier folds maintenance into the relationship, but budget for it rather than assuming the purchase price is the end of the spend.

Micro LED uses a much finer pixel pitch (P1.5 or smaller) and stays sharp at close range, reading as a seamless surface. Traditional LED uses a coarser pitch built for distance and outdoor signage, where the eye can't resolve the gaps anyway. Close-up: Micro LED. Far away: traditional.

Worth it when people or cameras are close — residences, showrooms, luxury retail, fashion and broadcast. For long-throw or outdoor signage viewed from a distance, a traditional wall delivers the same perceived image for less.

Transparent LED is a see-through display (often 60–90% open) for glass storefronts and facades where you can't block the view. Micro LED is a solid, fine-pitch surface for the sharpest possible image. Two different jobs: visibility-through versus image quality.

Check five things: do they own their hardware or dry-hire it; can they show real installs at comparable venues; do they handle permits and rigging in-house; do they provide creative and content, not just panels; and do they carry proper insurance and venue COIs. Owners who run their own crews deliver more consistent results than brokers who sub-contract every job.

Is this your hardware or are you renting it in? Who's on the install crew — your staff or sub-contractors? What pixel pitch are you specifying and why? Can you handle permits and venue COIs? Will you provide or grade the content? Clear answers signal an engineer; vague ones signal a reseller.

A rental house dry-hires panels and often sub-contracts the crew and content. Pixals owns its Micro LED hardware (the AURA system), runs its own crews, and provides creative direction end to end. One accountable team owns the result — we engineer, we don't resell.